At Fasal, an agri-tech startup revolutionizing Indian farming with IoT-based solutions, I worked as a Graphic Designer, creating assets that bridged the gap between modern tech and rural communication.
Over two years, I designed 150+ digital creatives—from Instagram reels and carousels to print banners and educational guides in regional languages. I produced animated explainer videos simplifying concepts like water-saving, soil sensors, and pest alerts, which were shared across social platforms and WhatsApp.
I also redesigned packaging for sensor kits, shifting from a generic, industrial look to a more approachable, eco-conscious design. Using warm tones, intuitive icons, and multilingual instruction manuals, I helped the brand build trust across its supply chain.
These efforts led to a 45% increase in social engagement and a stronger packaging presence in rural retail. Working at Fasal taught me the power of design in creating social impact and meaningful communication in underserved communities.
