June 2024 - July 2024
Reacity - Real Estate Website
Reacity is a real estate platform built to simplify property discovery while educating users about home buying and renting decisions. As the sole product designer, I handled everything from logo design and visual branding to user research, UX flows, and interface design. The project was particularly exciting because it wasn't just about building a listing site; it was about empowering first-time buyers and renters with tools to make better financial decisions. By combining sleek design with practical features, Reacity aimed to redefine the digital property search experience.
Understanding the complexity of home buying and renting decisions
The Challenge
Buying or renting a home can be overwhelming, especially for users navigating the process for the first time. Most real estate platforms focus only on listings, leaving users confused about affordability, financing, and hidden costs. Reacity's challenge was to build trust while also educating users in a simple, intuitive way. The platform needed to combine transparency, financial guidance, and smooth navigation without cluttering the user experience.
Design process integrating financial calculators and user research
My Process
I started by interviewing potential homebuyers and renters to map their pain points. A recurring theme was uncertainty around loan eligibility, monthly payments (EMI), and total affordability. To address this, I integrated financial calculators directly into the platform, ensuring users could make informed decisions without leaving the site. Alongside this, I designed clean property listing pages with large visuals, strong filtering options, and comparison features. The branding was crafted to feel trustworthy yet modern, with the logo symbolizing stability and growth.
Final solution combining education with usability and trust
The Solution
The final design positioned Reacity as more than just a property marketplace — it became a decision-support platform. The integrated calculators helped users understand their financial commitments in real-time, reducing anxiety and improving confidence. The clean, professional brand identity reinforced trust, while the streamlined UX made browsing and comparing properties effortless. Reacity successfully merged education with usability, creating a differentiated platform that both informs and inspires.
Additional platform features and functionality
Key Features
Reacity's platform was designed with comprehensive features to support the entire real estate journey. The platform includes advanced property search filters, integrated financial calculators, virtual tour capabilities, property comparison tools, and mobile-responsive design. Each feature was carefully crafted to reduce complexity and improve the overall user experience while maintaining the trustworthy aesthetic that builds confidence with potential homebuyers and renters.
Detailed user interface and interaction design
User Interface
The user interface was meticulously designed to create an intuitive and efficient property search experience. Every element, from the search functionality to the financial calculators, was optimized for usability and visual appeal. The design system ensures consistency across all pages while providing clear visual hierarchy and smooth interactions that guide users through their property search journey with confidence and ease.
Final implementation and live platform showcase
Final Implementation
The final implementation successfully delivered a comprehensive real estate platform that simplified the property search and decision-making process. The design system proved user-friendly and trustworthy, while the integrated financial tools achieved high user satisfaction and improved decision confidence. Reacity now stands as a trusted real estate platform that effectively connects users with their ideal properties while providing the financial guidance needed to make informed decisions.
