August 2024 - Ongoing
Axionity - Direct Selling Website
Axionity is a direct selling platform designed for distributors and sellers, with the goal of simplifying how they track performance, commissions, and sales activities. I worked as the sole product designer, responsible for research, user journey mapping, and crafting intuitive dashboards that presented complex data clearly. The focus was on usability, ensuring that even non-technical users could easily access insights about their business performance. By prioritizing transparency and accessibility, Axionity sought to empower distributors in their daily operations.
Understanding the complexity of direct selling commission structures
The Challenge
Direct selling often involves complex commission structures, multi-level tracking, and large amounts of data that can overwhelm users. The existing tools in the market were cluttered and confusing, making it difficult for distributors to gain clarity about their earnings. Axionity's challenge was to simplify this complexity without losing essential details. At the same time, the platform needed to be mobile-friendly since many distributors access their accounts on the go.
Design process focusing on user research and visual data presentation
My Process
I began with user research to understand how distributors typically track their sales and commissions, which revealed frustration with data-heavy, text-driven interfaces. From this, I designed intuitive dashboards that highlighted key performance indicators using visual elements like charts and graphs. Navigation was simplified with clear categorization, and mobile responsiveness was prioritized so distributors could access insights anywhere. Prototypes were tested with a group of users, and their feedback was used to refine the reporting layouts and interactions.
Final solution delivering streamlined and visually digestible platform
The Solution
The final product delivered a streamlined and visually digestible platform that made complex commission tracking easy to understand. Distributors could view their performance at a glance, reducing confusion and saving time. The modern UI improved not only usability but also the overall perception of professionalism and reliability. Axionity's design ultimately boosted distributor confidence and efficiency, directly supporting their business growth.
Additional platform features and functionality
Key Features
Axionity's feature set was designed to provide comprehensive tools for direct selling management. The platform includes advanced commission tracking, team management capabilities, performance analytics, mobile-responsive design, and intuitive data visualization. Each feature was carefully crafted to simplify complex business processes while maintaining the professional aesthetic that builds trust with distributors and their teams.
Detailed user interface and interaction design
User Interface
The user interface was meticulously designed to create an intuitive and efficient experience for managing direct selling operations. Every element, from data visualization to navigation, was optimized for clarity and usability. The design system ensures consistency across all features while providing clear visual hierarchy and smooth interactions that help distributors focus on their business growth rather than struggling with complex tools.
Final implementation and live platform showcase
Final Implementation
The final implementation successfully delivered a comprehensive direct selling management platform that simplified complex business processes. The design system proved scalable and user-friendly, while the intuitive interface achieved high user satisfaction and improved business efficiency. Axionity now stands as a powerful tool that empowers distributors to focus on growth rather than administrative complexity, directly supporting their success in the direct selling industry.
